Most people have used AI to draft an email. Far fewer have built something that does real work for them. In this session Julian Moore builds a working AI tool from scratch, live, in front of you. Starting from a single association event brief, he'll create a tool that drafts a strong RFP, assesses destination and venue responses against the association's requirements, flags the gaps and the questions nobody has asked yet, and supports the early stages of destination selection. You'll see how it's built, how it performs, and where it falls over. Most importantly, you'll see how you could build something similar yourself - without a developer, a budget line, or a six-month project.

By the end of this session you will:

• Understand the difference between prompting AI and building a tool that does a job repeatedly
• See a practical AI workflow for event RFPs and destination selection, built end to end
• Know which parts of your own work are good candidates for this approach - and which are not
• Have a clear first step for building your own tool after the session